GET THE JACK KEY ADVANTAGE YOUR KEY TO A GREAT DEAL!

A+ Rating

WHY BUY FROM US? A+ Rating from BBB Thousands of Satisfied Customers 26 Years of Continuous Service Free Shuttle Service

Proudly serving West Texas and Southern New Mexico for 26 Years!
We're Better.  We'll Prove It.

With more locations in more southern New Mexico cities than any other dealer, Jack Key is big enough to give you a great selection and great savings, yet small enough to be your neighbor!   Our goal is to continuously improve the way we do business so that our customers are completely satisfied each and every time they visit.  We service Alamogordo, Deming, Tularosa, Cloudcroft, Ruidoso, Roswell, Las Cruces, El Paso, Carizzozo, Chaparral, White Sands, Holoman, and all cities in between - we are close to where you live!

The Jack Key History:

Mr. Jack Key has over 55 years of automobile experience and founded Jack Key Motor Company June 1, 1985.  Along with him, he brought his son Kevin Key into the business within the same year and have both been very successful ever since.

Mr. Key built his company on the philosophy of "Customer is King" and "Service After the Sale” with the attempt to run an open door dealership, where customers tend to drop in from time to time even just to have a cup of coffee.

Mr. Key is a past president for the Las Cruces Chamber of Commerce and the New Mexico Automobile Dealers Association and has also constantly been involved in numerous organizations in New Mexico and West Texas supporting programs involving High Schools, Universities and even public services such as the Las Cruces Police Department.

Today, Mr. Key and son are the proud owners of five dealerships in three cities including Las Cruces, Alamogordo and Deming. Their line of brands include Nissan, Chrysler, Jeep, Dodge, Ram, Honda, Kia, Ford and Lincoln growing from 40 units to over 300 units per month in sales, becoming an industry and community leader in the Southern New Mexico and West Texas region. Over the years, Mr. Key has enjoyed how his employees have bloomed and grown along with the company and he now currently employs over 130 people in West Texas and Southern New Mexico.

Thousands of satisfied customers over the years have made Jack Key their #1 choice, don’t hesitate to join them and become a part of the Jack Key Family, today!

Be sure to check us with the Better Business Bureau and on Google!